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Potential apostrophe problem?

Potential apostrophe problem?
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Bean's or beans'? What do you think?
4th Feb 2009, 14:14  

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Dan Jacob says:

"Bean's" is fine - the implication is that the flavour of each individual, precious bean is released to its fullest aroma.

Rest assured, Costa will have spent good money on advertising / branding people to get this right.

4th Feb 2009, 14:37

kevinmulryne says:

Excellent interpretation. Thanks for that.

4th Feb 2009, 15:17

EJ says:

They referred to beans (plural) in the previous sentence so I'd think it would be beans plural again....so that would be beans'

4th Feb 2009, 22:08